A new study surveying consumers’ social media use had 64% of respondents saying they “hate” it when brands target them through social media.At the same time, 55% like contacting brands through social media to give them feedback. They also like it when a brand has a page or site, especially if the page has coupons and discounts.What’s the takeaway? Let your social media be a lighthouse, steadily attracting traffic but not wading in the waters to collect people. Wait for them to engage, but then make sure to follow-up, even if the request falls more squarely in customer service than sales.Unfortunately Google’s new “Search Plus Your World” feature may have dimmed your lighthouse’s beacon, highlighting Google + profiles over all other social media. However, the clever engineers at Facebook, Twitter and MySpace are not going quietly into the night. They just released a browser bookmarklet, or small piece of code, that can run in Google Chrome, Firefox or Safari (sorry IE users) and pulls up relevant social media profiles across platforms for any search you do.Perhaps you want to tweet/post about it on your social media profile to let your fans/followers/friends know?