Social Media: Great for Customer Service, Bad for Marketing
A new study surveying consumers’ social media use had 64% of respondents saying they “hate” it when brands target them through social media.At the same time, 55% like contacting brands through social media to give them feedback. They also like it when a brand has a page or site, especially if the page has coupons and discounts.What’s the takeaway? Let your social media be a lighthouse, steadily attracting traffic but not wading in the waters…
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