Social Logins: A ‘Foot-in-the-Door’ Technique for Gathering Opt-ins

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A recent Silverpop article explains how social logins can help reduce form abandonment -- users who don't want to commit can simply login in with a social media account like Facebook or Twitter, to get a tasting of your content.However, most of the existing data rates social networking platforms pretty low when it comes to conversion. Search and email still work best. And it's unclear whether sites that link to a social media platform gain access to user's email accounts and if that's a valid op...

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