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Should Your Subscription Site Offer Lifetime Memberships?

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Back in the 1950s, the New Yorker offered a lifetime subscription for a few hundred bucks. My Dad promptly paid up and still gets his copy every week nearly 60 years later.  These days, I've noticed more and more paywall sites making the same offer.Initially, most were stock investing newsletters in PDF or email format with a companion site that's mostly shovelware (little more than searchable back issues.) A lifetime subscription would be several thousand dollars. Most publishers who tested it ...

 

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Anne Holland

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