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Should Online Publishers Launch (or Keep) a Print Versions?

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Print news readers recall significantly more than online news readers. Slate columnist Jack Shafer experienced this himself when he canceled his print subscription to The New York Times and then re-subscribed when he realized he recalled more from the print edition. Now his anecdotal experience has been backed up by a study - "Medium Matters: Newsreaders' Recall and Engagement With Online and Print Newspapers" by Arthur D. Santana, Randall Livingstone and Yoon Cho of the University of Oregon.Th...

 

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Kathy McCabe

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