Creative Briefs result in lots of efficiencies when executing on a multi-channel marketing campaign. In this brief How-To, we review the essential components of a Creative Brief and how you can create one in no time with our downloadable template. Plus, we include a sample Tactical Blueprint so that you can go from concept to execution with little effort! What is a Creative Brief? Usually, most marketers create a marketing campaign by thinking of an offer, deciding which channels to execute on, ...