Reed Sells Subscription Powerhouse Variety, Focuses on Data Services

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Reed Business Information recently announced its plans to sell Variety, the Hollywood industry daily and weekly newsletter that's made a success of online subscription sales in recent years.Reed said the proposed sale stems from the company's decision to focus on data services in the B2B niche, although Variety has also had it share of troubles -- in 2010 the publication cut eight staff positions, including two of its best-known writers.Variety has the difficult job of competing in a niche marke...

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