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Rebranding Law

The Power Domain, Lawyer.com, Gets a New Owner and New Branding

When you own the domain "lawyer.com" you inherently have a big opportunity. But trying to be a national B2C online lawyer finding service means you need both creativity and deep pockets to cut through the competition.  That's why it was fun to see the new owners of Lawyer.com choose someone with extensive experience with the law to become their new spokesperson: Lindsey Lohan.

The challenge for lawyer.com is to build and maintain broad, front-of-mind awareness among consumers. The domain name ...

 

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Russell Perkins

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