If you’ve been reading Paywall Times or our sister publication, Subscription Site Insider, for a while, you already know the importance of making sure all payment processing occurs over a secure (https://) network. This requires getting a Secure Sockets Layer (SSL) certificate, which produces cryptographic protocols to secure your transactions.But did you know that each SSL certificate requires its own static IP. This means that if you have two sites sharing a hosting account, you can only run secure transactions through one site.This may not be a problem if one site is a subsidiary of another and your branding makes that clear.For example, Consumer Reports can easily run charges for its On Health or Money Adviser publications through its main site, ConsumerReports.org, without confusing consumers.But if you have sites with different content, say two different and unrelated types of video games, consumers may abort their transactions if redirected to another site.Sites that share the same hosting account often have the same static IP. Therefore, if you’re planning two different sites and need to run secure transactions on each, separate hosting accounts will likely improve your conversions.