Paywalled Aggregator Backed By ‘Big Newspaper’ Shuts Down

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As we mentioned in our last post, marketing to niche audiences is a great way for general news pubs to rake in online dollars.But what about the flip side -- paywalled aggregators?There haven't been many to choose from, but a year and a half ago, The New York Times Co., The Washington Post Co., and Gannett invested $4 million each in Ongo, an online news aggregator with a paywall.But Ongo had a confusing subscription offering, with a basic service that included "selected" content. Subscribers th...

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