Paid Search Increases in 2011, Yahoo-Bing Alliance Gaining Ground on Google

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Marketing professionals will be happy to hear recent data that backs up their water-cooler hunches: marketers in the US and UK spent more on paid search advertising in the last quarter of 2011 than Q4 of 2010. Similar growth is expected throughout 2012.And while Google maintained a cool 80% of market share, Search Engine Journal claims that 30% of all US-searches are through Bing. Plus, the Yahoo and Bing alliance (Yahoo is now powered by Bing) had clicks that were 14% more valuable than Google,...

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!