Overlays Make a Great Entrance But Controversial Exit For Subscription Site Conversion

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As LoopNet's VP of Marketing Mike Manning showed the audience at our Subscription Site Summit this past week, a "faked" (HTML) overlay on a landing page can increase conversions significantly for a site.But in this week's Case Study on our sister site, Subscription Site Insider, Mike Zenga of SportsBettingProfessor.com shares with readers his experience with overlays. Zenga originally had the site coded to offer an "exit" overlay when people were looking to abandon the site. Also known as fricti...

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