Offline Membership Events Fuel Online Subscription Site

The theme this week seems to be how to market real-world skills and events in a virtual environment. Just yesterday, we posted a case

The theme this week seems to be how to market real-world skills and events in a virtual environment. Just yesterday, we posted a case study on how one man translated his new business generation skills to create an online sales funnel with a subscription revenue base. And today we’d like to introduce you to Andrew Krauss of Inventor’s Alliance (IA), who’s been able to create and sell an online newsletter to inventors that are members of IA’s real-world and virtual chapters.

Inventor’s Alliance helps independent inventors not only market their product, but get the right copyright and legal structures in place so that they can really make money off their ideas (perhaps he needs to start a similar organization for online content creators?). While he started out with local chapters in the West Coast region, he created a virtual chapter in 2004, where members can view past seminar videos. It’s a great way to re-purpose the material and expertise you accumulate through offline worlds for online revenues.

Up Next

Register Now For Email Subscription News Updates!

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Access these premium-exclusive features

Monthly

$ 57
  •  

Annually

$ 397
  •  
POPULAR

Team

$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.