NY Times Subscription Model Hailed A Success: Fact or PR?

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Surprise, surprise, the New York Times paywall works! Or so the pundits say. On the second anniversary of the paywall's implementation, NYT boasts 390,000 digital subscribers, 30% higher than their internal benchmark, and Ken Doctor estimates that brings in $86 million in revenue for the Gray Lady. However, that 390,000 number seems a bit inflated, with NYT giving print subscribers access to digital content for free. Management seems particularly gleeful that the paywall has increased home-deliv...

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