NY Times Subscription Model Hailed A Success: Fact or PR?

Surprise, surprise, the New York Times paywall works! Or so the pundits say. On the second anniversary of the paywall’s implementation, NYT boasts 390,000
Surprise, surprise, the New York Times paywall works! Or so the pundits say. On the second anniversary of the paywall's implementation, NYT boasts 390,000 digital subscribers, 30% higher than their internal benchmark, and Ken Doctor estimates that brings in $86 million in revenue for the Gray Lady. However, that 390,000 number seems a bit inflated, with NYT giving print subscribers access to digital content for free. Management seems particularly gleeful that the paywall has increased home-delivery rates,…...

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