Google +1 buttons, which allow web users to endorse your content on your site or even on Google search, have been popping up everywhere since their recent introduction and now there’s a web to measure their effectiveness. This week, Google announced that detailed +1 metrics will be available in Google Webmaster Tools and by using Social Plug-in Tracking in Google Analytics.According to Google software engineer Dan Rodney, viewing those metrics in Google Webmaster Tools will:
- give you an idea of how +1’s affect your organic search traffic
- show you how many times your pages have been +1’d, from buttons both on your site and on other pages
- aggregate geographic and demographic information about the Google users who’ve +1’d your pages
Google Analytics will allow you to view similar data including a Social Pages report comparing which pages are creating the largest number of social actions including +1 activity.So online content publishers, now that you can get the metrics for Google +1, it might be the perfect time to start testing it out on your sites. Its influence on Google search ranking alone is what has everyone jumping on board.
