The power of embedding one's data product into a customer's workflow is well understood by data publishers. Simply put, once a customer starts depending on your data and associated software functionality, it's hard to cancel or switch away from you because the customer's work has become designed around your product. It's a great place to be, and it's probably the primary reason that renewal rates for data products can sometimes verge on 100%. But should workflow embedment be the ultimate object...
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