On Monday I blogged about the interesting Cyber Monday promotions done by both the New York Times and The Economist.Sadly, the links I embedded in the blog post were not only not working by Tuesday, but went to dead pages.While’s it’s definitely a best practice to take down any time-sensitive promotion as soon as a deadline has passed, you don’t want to discourage leads who may want to visit the site later. While it took the New York Times a few days, they finally re-directed their Cyber Monday vanity URL to their normal subscription sign-up page. The Economist’s Cyber Monday page seems to have vanished.How did your Cyber Monday promotion go? Any lessons learned?
More Subscription Marketing Lessons from The NY Times and The Economist
On Monday I blogged about the interesting Cyber Monday promotions done by both the New York Times and The Economist. Sadly, the links I
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