More Subscription Marketing Lessons from The NY Times and The Economist
On Monday I blogged about the interesting Cyber Monday promotions done by both the New York Times and The Economist. Sadly, the links I embedded in the blog post were not only not working by Tuesday, but went to dead pages.While’s it’s definitely a best practice to take down any time-sensitive promotion as soon as a deadline has passed, you don’t want to discourage leads who may want to visit the site later. While it took…
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