For those of you who missed TheMediaBriefing Paywall 2012 conference in London, Digirati Founder & CEO John Baker took the time to sum up some of the best lessons from the conference for our readers at Paywall-Times:
Data was very much the consistent thread throughout the talks — this was where the new opportunities lay not only in terms of presenting better data analysis as part of published content but also the use of analytics to better understand user behaviors in the pursuit of better ongoing product development, pricing and more targeted higher yield advertising. The presentation of more data-rich content is certainly something that Digirati has started to encounter and