February 27, 2012

Lessons from iDate: The Rise of Mobile Apps and Offline Services

Last week I attended iDate’s Startup Event, an intimate gathering at the Seaport Boston Hotel. Organized by Marc Lesnick and hosted by Mark Brooks, the event had a number of dating site marketers and owners sharing their expertise and predictions for the industry.During an informal discussion, many agreed that dating sites gain more revenue from subscriptions than advertising. But Paul Folzone, CEO of elove, added perspective by speaking about how the real dating site dollars…

Lessons from iDate: The Rise of Mobile Apps and Offline Services Read More »

Lessons from the Paywall2012 Conference in London

For those of you who missed TheMediaBriefing Paywall 2012 conference in London, Digirati Founder & CEO John Baker took the time to sum up some of the best lessons from the conference for our readers at Paywall-Times: Data was very much the consistent thread throughout the talks — this was where the new opportunities lay not only in terms of presenting better data analysis as part of published content but also the use of analytics to…

Lessons from the Paywall2012 Conference in London Read More »