Lessons from iDate: The Rise of Mobile Apps and Offline Services

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Last week I attended iDate's Startup Event, an intimate gathering at the Seaport Boston Hotel. Organized by Marc Lesnick and hosted by Mark Brooks, the event had a number of dating site marketers and owners sharing their expertise and predictions for the industry.During an informal discussion, many agreed that dating sites gain more revenue from subscriptions than advertising. But Paul Folzone, CEO of elove, added perspective by speaking about how the real dating site dollars can be gained throu...

 


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