Even if your marketing department obeys California law (which is not the same as Federal CAN-SPAM law) for all commercial emails... if any of your affiliate or other partners sending offers on your behalf break the law, then you may be looking at a not-so-fun court case. A few keys -- it doesn't matter where you are headquartered. You could be in Kalamazoo, but if you send email to people in California, then California state law…...
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
