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Legal Alert: California’s Strict Anti-Spam Statute & Your Affiliate Marketing Campaigns

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Even if your marketing department obeys California law (which is not the same as Federal CAN-SPAM law) for all commercial emails... if any of your affiliate or other partners sending offers on your behalf break the law, then you may be looking at a not-so-fun court case. A few keys -- it doesn't matter where you are headquartered. You could be in Kalamazoo, but if you send email to people in California, then California state law applies to you. And, unlike Federal CAN-SPAM laws which have seen r...

 

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Anne Holland

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