How Wikipedia’s Missing Out on Substantial Funding

Every year at about this time, Wikipedia runs site-wide ads pitching for donations. There’s a tasteful series of photos of Jimmie Wales making his
wikipedia's donations formEvery year at about this time, Wikipedia runs site-wide ads pitching for donations. There’s a tasteful series of photos of Jimmie Wales making his personal appeal and then an offer for the amount of your choice from $20-$250.You can give via the form or through a wide variety of avenues. But, unless you’ve integrated Wikimedia into your payroll deductions (which is, frankly, a bit much) you can’t opt to have your credit card charged on a monthly basis. No recurring billing option.Jimmy, if Doctors Without Borders, not to mention my local church, have no compunction about asking me to plunk down a credit card number to be charged in the amount I desire as a routine monthly donation, than why don’t you? Even if only 10% of all contributors said OK to a recurring charge, and you only got say six months worth from each, that’s still a sizeable addition to the pot.No, Jimmy only wants that one-time donation from me annually. Every year I give something. But I also am annoyed by the lameness of the offer.

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