Want to know who’s sharing and endorsing your content on LinkedIn?You may have seen our recent in-depth How-to on LinkedIn Today, which is a great way to drive high-value traffic to your site, particularly if you’re a B2B site.But once you’re optimized for LinkedIn Today, you’re going to want to reach out to bloggers, journalists, key decision-makers or influencers in your industry who can increase your LinkedIn Today standing by sharing your content and endorsing your brand.To find those influential voices, go to the News tab on your member homepage and click on “Signal.” This will lead you to a new page with a search box at the top left. Enter a few words from a recent content piece, or even the name of your publication. LinkedIn will then display all the other LinkedIn members who have shared or commented on content that contains your search terms.After you figure out who these people are, you’re going to want to either add them to your network (especially if they’re key decision-makers within your target audience) and, if they are bloggers or journalists covering your niche, keep track of their names and contact information to pitch them with future story ideas. You may also want to join any groups that are particularly popular among your top sharers.Lastly, this option is a great way to get a real-world assessment of the results of your editorial and marketing strategies; if you find your content is being shared a lot by people outside your target market and not too many within your niche, it’s time to rethink what you’re doing.
