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How ExpertClick Increases Retention By Encouraging Member Activity

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While membership and dating sites can be a great subscription revenue Model, they have their own unique challenges as well. One of those challenges is having high user engagement on the site. After all, your members are your content creators and the reason why new members join, so if no one's using the site, you're sure to go under.One way ExpertClick -- a membership site that connects journalists and topical experts -- motivates its members by providing them with tips for how to best use the s...

 

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Minal Bopaiah

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