You've probably heard that Google is working on a new search algorithm to penalize sites that are "overly" optimized. As if you didn't have enough to worry about.But subscription site execs might not have as much to fear as you think. True, Google's constantly changing platform makes it more difficult for businesses to, well, do business -- especially when the rules to get to the goal post change as you're running down the field. And search traffic is important. But not as important as conversio...
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