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Getting Opt-ins With an iPad Sweepstakes

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We recently spotted this inventive sweepstakes offer by Local Media Insider. Not only can you enter to win a free iPad by signing up for a free trial, you can also refer a friend, and if that friend wins, so do you!It's a nice way to get B2B referrals and opt-ins for your list. The problem may be in retention. Sweepstakes hounds, like extreme coupon clippers, will be willing to sign up for a free trial of anything and then cancel their subscription after the drawing.A more savvy approach might b...

 

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