FT Sees Subscription Sales Beating Ad Revenues; Dodges Apple App Charge

Need to shut up a friend or colleague who insists subscriptions will never be a significant portion of your revenues? Well, here’s some good news out of the U.K. that may just do the trick.The Financial Times (FT) just announced on Monday that it expects its subscription and cover price sales to overtake its print advertising revenue this year. According to Reuters.Digital subscriptions currently make up only 30% of subscription sales at FT (I suspect it’s…

FT Sees Subscription Sales Beating Ad Revenues; Dodges Apple App Charge Read More »