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Facebook Is Kicking Publishers To The Curb … Thank Goodness!

Facebooks decision last week to unfriend media posts will cause pain for publishers who have relied on the social media platform for traffic. But subscription-based publishers will come out stronger in the end.

Facebook has come to dominate the online media landscape by virtue of its vast power to drive traffic. There are a lot of Facebook users:

And they use Facebook to get news:

(Look at the third bar from the top!) Over half of Facebook users are reading, watching, and sharing news. Research by Pars.ly (reported by BusinessInsider) indicates that up to 40% of media referral traffic comes from Facebook. That's millions upon millions of user sessions that come from Facebook referrals.

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