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eBay Revamps its Search (and Revenue) by Adding Structure

How eBay is leveraging structured data to make it easier for users to find merchandise on its site.

Source: eBay

eBay, the giant online marketplace/flea market, is reacting to lackluster growth in an interesting way: with a new focus on structured data. The goal, simply put, is to make it easier for users to find merchandise on its site.

 "One of the biggest opportunities we have is to organize, catalogue, curate, and present our vast inventory in ways that enable every person who shops on eBay to find their version of perfect, no matter what it is. That's why we have embarked on an ambiti...

 

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Russell Perkins

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