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Dropbox Keeps the Chain Going with Refer-a-Friend Campaign

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With substantial word-of-mouth referrals, Dropbox has a robust refer-a-friend campaign. But what we liked was this clever email the referred friend received after signing up. Note how the email first thanks the referred friend for signing up with extra storage space. It then invites him/her to either refer more or upgrade. Great way to capitalize on good will!...

 

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