DoubleRecall Offers Twist on Paywalls

Though here at Subscription Site Central, we mostly concentrate on using paywalls to convert free users to paid content subscribers, there are other options
Though here at Subscription Site Central, we mostly concentrate on using paywalls to convert free users to paid content subscribers, there are other options for paywalls -- advertising and brand recognition. Gigaom* this week reported on new service DoubleRecall which inserts paywalls in apps and websites and allows access to protected content to users who reads messages from sponsors and type in a few highlighted words to gain access.This isn't a totally new idea as there…...

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