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Consider Adding Ratings and Reviews to Your Subscription Site

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Infocommerce data points has released a fascinating white paper on consumer ratings and reviews. While whole Internet businesses - like TripAdvisor.com and Yelp.com - have been built on the review Model, the paper reminds us that ratings and reviews have now become an essential part of any ecommerce site and can certainly have a place on almost any subscription.Here are some key findings from "The Strategic Use of Consumer Ratings and Reviews":

Reviews provide deep, high perceived value content...

 

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Kathy McCabe

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