Infocommerce data points has released a fascinating white paper on consumer ratings and reviews. While whole Internet businesses - like TripAdvisor.com and Yelp.com - have been built on the review Model, the paper reminds us that ratings and reviews have now become an essential part of any ecommerce site and can certainly have a place on almost any subscription.Here are some key findings from "The Strategic Use of Consumer Ratings and Reviews": Reviews provide deep, high…...
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