Skeptical that thought leaders and consultants can’t benefit from an online subscription business Model? Don’t be too sure.

CEO Chuck Meyst of AgencyFinder has been able to harness his years of expertise and experience in the advertising agency to create a unique business Model — one that asks agencies to pony up for an annual subscription in exchange for an invitation to pitch a qualified new business lead.

When I was on the phone with Meyst, he explained how advertising agencies often found it difficult to close generic new business leads from generic online database searches, so he created a site that would serve as a sales funnel for them. It’s a unique business model that consultants and publishers of industry directories should consider.

Take a peek at Subscription Site Insider’s case study on AgencyFinder for a full explanation and in-depth analysis.

Meyst also uses PR Web to augment his search engine marketing. It’s a clever technique that Greg Jarboe will be expanding upon in on-demand Webinar, “Drive Site Traffic With ‘Cheap’ PR Tactics.”