Case Study Lesson: Low-Risk Growth Through Content Licensing

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For this week's Subscription Site Insider Case Study we interviewed David Foster, CEO of Business Valuation Resources, for a in-depth look at how the company has tripled revenues by diversifying its product mix and target audiences.One of the secrets of BVR's growth strategy: Licensing other people's content. Foster explained that licensed content now accounts for 35% of annual revenues.Although he was initially wary of content licensing, he's come to see the practice as a low-cost, low-risk way...

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