Our latest Subscription Site Insider Case Study reveals how ContractorSelling.com uses video testimonials as both content and an effective conversion method.  At the end of the weekly email that ContractorSelling.com sends to non-members and members alike, owner Joe Crisara runs a “Member Spotlight”.The Spotlight is really more of a testimonial – with a link to a video testimonial (hosted on YouTube) along with a typed excerpt of what the member had to say on the video.Crisara tapes about 200 of these at his live events and edits them down to about three to five minutes each. Some are also labeled as “case studies” showing exactly how a contractor made more money using Crisara’s sales techniques.One real-world event can give him enough testimonials to use for a year!