Case Study Lesson: Finding Internal “Champions” for Site License Sales

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If you're selling site licenses for your online subscriptions, your best marketing person probably isn't on your team - it's someone within the organizations you're targeting.That's one of the big lessons from this week's exclusive Subscription Site Insider Case Study on BuildingGreen.com, which offers a suite of subscription products for architects and designers in the sustainable building industry.BuildingGreen President Nadav Malin told us that site licenses account for 30% of the company's s...

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