By Any Other Name: A Look at Rent as a Subscription Service

Agreement to use a service for a particular duration? Check. Paying for the service on a monthly basis? Check. Keeping customers satisfied so they continue to renew? Check. It seems the rental business and the subscription business have a lot in common.
Rent is a really expensive monthly subscription to not being homeless. So say the folks on social media ... and the data backs them up. Moreover, a growing number of housing-as-a-service startups are seeing it that way too....

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