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Blizzard Entertainment Sells an Estimated $25 Million in Tickets to Its Annual Fan Event

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Proof that subscription sites can make oodles of money from live events: Blizzard Entertainment, producers of World of Warcraft (11 million paid online subscriptions) among other games, has just grossed an estimated $25 million from its annual BlizzCon fan event.Roughly $4.5 million came from 26,000 tickets sold at $175 a pop to the real-world event; plus an additional estimated $20 million worth of virtual access tickets were sold at $39.95 each (and counting... virtual tickets to the instant r...

 

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Anne Holland

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