AI is fueling billions in subscription revenue, from churn-prediction models to personalized payment recovery. But as regulators tighten oversight and subscribers grow wary of opaque flows, the real challenge isn’t adopting AI—it’s deploying it responsibly. In this guide, we outline key imperatives for subscription executives: reframe AI as a board-level issue, prioritize retention over acquisition, embed transparency into every process, leverage data ethics as a differentiator, and measure ROI ...
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