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6 Tips to Avoid a “Netflix-Style Backlash” From Price Increases

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Everyone's talking about Netflix's price increase and the backlash around it. If you're in the same situation as Netflix and facing rising costs, what can you do to either make an effective price increase or find revenue elsewhere? Subscription Site Insider has the following tips:

A/B test price increase: An automatic price increase should be the last line of resort for a subscription site, because it may lower acquisition and retention enough to lower overall revenues.  However, according to ...

 

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Kathy McCabe

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