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$26 Billion B2B Trade Publishing Industry Grew 1.8% in 2008

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The good news is Outsell Inc's 2008 B2B Trade Publishing Market Size Report, published in April 2009, showed 2008 wasn't as bad a year as expected. B2B trade publications have seen a steady loss of ad dollars to Google for the past six years, and recessions are infamous for crushing trade show revenues. Yet, overall the market held steady.In this universe, holding steady might be counted as a major win.I have a pet peeve about the way most "media analysts" cover b2b. For example, if you look at ...

 

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Anne Holland

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