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$14.5M in Digital Subscription Revenues for The Economist

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While most publications have seen a decline in subscription rates over the last decade, The Economist has been able to double its circulation to 1.5 million in that time, mainly the result of some savvy marketing.Of that1.5 million, recent reports indicate that 100,000 are digital-only subscriptions, garnering approximately $12.7 million in online dollars for the 169-year-old publication. In addition, The Economist has 15,000 Kindle and Nook subscribers, which accounts for a conservative estimat...

 

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Minal Bopaiah

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