Case Study Lesson: B2B Paid Content Site Tests Conferences vs Cruises

Subscription Site Insider’s newest exclusive Case Study goes behind-the-scene at Freelance Success, a paid community site for nonfiction writers that’s been going strong since

Subscription Site Insider’s newest exclusive Case Study goes behind-the-scene at Freelance Success, a paid community site for nonfiction writers that’s been going strong since 1996. Here’s our #1 lesson learned:Publisher Jennie Phipps tried to create supplemental revenue stream by launching a real-world conference. Tickets sold out and members loved it. But, managing an event was so much work for a one-woman shop that, she wasn’t very excited about repeating it the next year.So, she decided to try offering a members cruise instead in partnership with Carnival Cruise. Carnival donated an on-board meeting room and sectioned off part of a dining room for attendees only. Plus, housing and entertainment were taken care of. All Phipps had to bring were speakers and attendees.In the end the cruise was a pleasure both to organize and to attend.For more insights from Phipps’ decade of paid community publishing, including how to ensure members renew at an extraordinarily high rate, see the Case Study here.