Insight to drive subscription growth

Join

March 6, 2020

illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Competition, Coronavirus and Customer Retention

Business Operations, Business Services, Consumer Services, Industry Announcements, Memberships, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Retention, Subscription Business Marketing /

This week Super Tuesday, tornadoes and the coronavirus dominated headlines, all of which impacted subscriptions in some way, whether through news coverage or an impact on news advertising. In Five on Friday, we share The New York Times’ belief that panic and uncertainty about the coronavirus will impact its digital ad sales. We’ve also got features on Walmart’s bid to compete with Amazon Prime with its own delivery service, Rent the Runway’s new “2 Swap” subscription tier, customer retention strategies to try now, and top subscription jobs.

Five on Friday: Competition, Coronavirus and Customer Retention Read More »

Food Delivery Service DoorDash Files Confidentially for IPO

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, FInance, Free Subscription, Freemium, Industry Announcements, News, Product Development, Subscription Apps /

Source: DoorDash Streaming video on demand services are not the only subscription services vying for market share. Food delivery services like DoorDash, Uber Eats, Grubhub and Postmates are trying to “one up” each other. In its next stage of growth, DoorDash announced last week that it has confidentially submitted a draft registration with the Securities

Food Delivery Service DoorDash Files Confidentially for IPO Read More »