P&G to Buy Subscription-Based Womens Grooming Brand Billie
Starting off the new year strong, Procter & Gamble announced its plans to acquire the subscription-based, direct-to-consumer beauty brand Billie Inc. Billie, who calls itself the new body brand, will complement P&Gs growing female grooming product line which also includes Venus, Braun and Joy. The two-year-old, award-winning Billie offers premium personal care products for women including razors, shaving cream, body wash and body lotion. Terms of the deal were not disclosed.
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