Can ITV and BBC SVOD Subscription Service BritBox Rival Netflix?

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Rival British broadcast stations ITV and BBC are partnering to beef up the fledgling streaming video on demand subscription service BritBox, hoping it will rival Netflix. Fans of Shetland, Victoria, Happy Valley, Love Island, Broadchurch and The Office can watch their favorite shows on BritBox for 5.99 a month. BBC reports the service will launch in the United Kingdom between October and the end of December. It launched in North America in 2017 with limited programming. To date, it has about 650,000 subscribers which is exceeding the companys targets.

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