MoviePass and MoviePass Studios Pivot to a New Business Strategy
MoviePass and MoviePass Films are pivoting to a new business strategy to refocus business model on reliable revenue it generates in-house and that is not dependent on revenues from studios or exhibitors. According to an announcement on Wednesday, MoviePass will expand its reach by focusing on technological innovation and high-quality content through the MoviePass movie subscription program; MoviePass Films, MoviePass’s own production company; and Moviefone, a MoviePass-owned multimedia information and advertising service.
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