Fitbit Launches Fitbit Care for Employers and Health Plans
A week after Apple revealed the Apple Watch Series 4, Fitbit (NYSE: FIT) announced the launch of Fitbit Care, a program that combines the new Fitbit Plus app, Fitbit wearables and health coaching for healthcare plans, employers and health systems. The new program is made possible through Fitbit’s acquisition of Twine Health, a health coaching platform that helps users achieve better health outcomes, ultimately helping employer health programs lower healthcare costs.
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