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August 31, 2018

Five on Friday: Nintendo, News and Native Advertising

Business Services, Business Strategy, Consumer Services, News, Revenue and Sales, Subscriber Only, Subscription Business Marketing, Subscription Gaming /

Before you head out for the three-day weekend, check out this weeks edition of Five on Friday. Disqus explores why readers pay for news, Ad Week explains ways media companies can use native advertising to their advantage, a consumer watchdog group in the U.K. is monitoring social influencers who may not be disclosing paid promotions, YouTube is being strategic about its premium content and Shigeru Miyamoto urges game developers to embrace subscription-based services.

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Amazon Celebrates the Back-to-School Season with Prime Book Box Now

Auto-renew Subscription, Consumer Services, News, Product Development, Revenue and Sales /

Many kids are back in school already or are headed there soon, and Amazon (NASDAQ: AMZN) is celebrating the back-to-school season with a new offering – Prime Book Box Now for kids. With a Prime Book Box Now subscription, kids receive a curated selection of children’s books every one, two or three months for $22.99 per box, after a 30-day free trial. The subscription program is available to U.S. Prime members and, by subscribing, members save up to 35 percent off the list price of each book. The program was initially launched in May as a test, and it was available by invitation only.

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